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Cupid's dating websites such as might be targeted at those looking for some flirty fun, but the dating business will be hoping for some long-term commitment from the suitors showing an interest in their 'casual' sites.
Cupid offers several online dating services depending on whether users are seeking serious relationships or something more casual.
It markets to people of different age groups, cultures and social interests.
Aim-listed Cupid is focusing its attentions on its 'niche' dating sites such as and loveagain.com, as well as its mainstream sites such as and
Given its commitment to these sites, Cupid could part company with its casual business which includes benaughty.com, flirt.com, and
With online dating becoming an increasingly attractive way of finding love, estimates suggest that the industry generated almost £200m for the UK economy last year.
Globally, it is estimated that the industry is worth more than £2bn.
The site also has civilians who have affinity towards men or women in uniform.
With a busy schedule and long working hours, many people do not find time for love or rejuvenating their lives with cherishing friends.
"Much work has been done and investment made, particularly in the last six months, to improve the customer experience," said Mr Elliott.
Meeting the heroes in uniform, Uniform Dating is an exclusive site where you can find soul mates from the same profession or men and women from the armed forces.
In case you come across any problems, the customer service can help you at any instance. You can quickly fill in your details in the registration form and submit it for approval.Tags: Adult Dating, affair dating, sex dating